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Jon Barton, who runs Vertebrate Publishing, talks about how new guidebooks and new technology is encouraging more people with a wide range of ability into the outdoors. Once the outdoors was the kingdom of a race of bearded men in old jumpers – now all that has changed.
John Barton talks about how new technology and more sophisticated guide books has changed the face of the average outdoor person. The beards and pullovers have gone. Adventurous women now form at least half the the folk you are likely to meet on a remote footpath or see halfway up a rock face.
Jon Barton talks about the trends he sees in the outdoors and a new freedom for everyone.
